18 CRM Statistics You Need to Know for 2015

The CRM industry continues to grow at a staggering rate, and each year new statistics are reported based on CRM trends.
In 2014, we saw increased use of CRM software on mobile devices.
This was aided by businesses increasingly adopting cloud based CRM solutions, allowing their employees to access the software anywhere they go on the smart device of their choice.
Those who have embraced these technologies have seen a huge improvement in both the adoption of CRM software by their employees and the meeting of sales quotas.
But, which statistics should you pay close attention to?
And moving forward to 2015 and beyond, what will happen?
Don’t worry, we’ve got you covered.
In this data-driven blog post, we take a look back at some of the most important CRM statistics released last year, the reasons behind them and the impact it will have on your business in 2015 and beyond.

The rise of mobile CRM

Since the very early days of CRM, some businesses have struggled to get employees to adopt and use the software. However, with increasing use and dependence on mobile technology those companies using mobile CRM solutions are seeing far higher adoption rates.
Offering mobile CRM access does not just increase use of the software, but also the productivity of the workforce. Statistics have shown a rise in productivity of around 15%.
And it doesn’t stop there. Users of mobile CRM are achieving better results!
Research by Innoppl Technologies showed that 65% of sales reps who have adopted mobile CRM have achieved their sales quotas. While only 22% of reps using non-mobile CRM have reached the same targets.

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